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Last updated: 22 August 2026
Our aim is to make complex topics easier to understand without overstating what the evidence shows.
Burn publishes educational content about fasting, nutrition, health, fitness, habits, and the science behind the fasting experience.
These standards explain how we research, write, review, and maintain content published by Burn.
Burn content should be:
We want readers to understand both what is known and where the evidence is less certain.
Health and nutrition research evolves, and different studies can reach different conclusions. We therefore avoid presenting emerging or disputed findings as settled fact.
When producing health, fasting, nutrition, or scientific content, we prioritise credible primary and authoritative sources.
Depending on the subject, these may include:
Where possible, we prefer original research and authoritative guidance over secondary reporting.
Articles from news organisations, blogs, social media, or commercial websites may help identify topics, but they should not normally be the sole basis for significant health claims.
Not all evidence is equally strong.
A small observational study, for example, does not provide the same level of evidence as a large randomised controlled trial or a systematic review of multiple studies.
When evaluating research, we consider factors such as:
We aim to reflect these limitations in our writing where they materially affect how a finding should be interpreted.
Many biological processes associated with fasting occur gradually rather than at an exact number of hours.
Processes such as changes in insulin, glycogen use, fat oxidation, ketone production, and other metabolic responses vary considerably between individuals.
Factors including previous food intake, activity, body composition, metabolic health, sleep, and individual physiology can all influence timing.
For this reason, Burn treats fasting stages and physiological milestones as educational estimates, not precise biological measurements.
Where scientific evidence supports a range rather than an exact point, our content should reflect that.
Burn does not publish content with the intention of diagnosing or treating medical conditions.
We avoid claims that a particular fasting schedule, diet, behavior, or feature will:
Where a topic has important medical considerations, we aim to explain those considerations clearly and encourage readers to seek appropriate professional advice where relevant.
Weight management is influenced by many interacting factors.
When discussing fasting and weight loss, Burn avoids presenting fasting as a guaranteed or universally superior method of losing weight.
We aim to distinguish between:
We also avoid promoting extreme fasting or increasingly restrictive behavior as inherently better.
Good health information should not require a medical degree to understand.
We aim to explain scientific and technical concepts in straightforward language while preserving the important details.
Where specialised terminology is necessary, we explain what it means.
Simplifying a concept should never mean changing its meaning.
Headlines should accurately represent the content that follows.
We avoid misleading or exaggerated language such as:
We may use engaging headlines, but they should not overstate the evidence simply to attract clicks.
Where an article discusses scientific evidence, statistics, medical guidance, or other factual claims that benefit from verification, we aim to identify appropriate supporting sources.
Sources should be relevant to the specific claim being made.
We do not cite a source merely because it discusses the same broad topic.
Where possible, readers should be able to identify the research or authority behind important claims.
Commercial relationships should not determine the scientific conclusions presented in Burn content.
If content involves a material sponsorship, commercial relationship, or another potential conflict that a reader would reasonably expect to know about, it should be disclosed appropriately.
Our own product may naturally be discussed on Burn's website. Where we describe Burn itself, we aim to distinguish product information from independent scientific evidence.
Content describing Burn's features should reflect the product that is actually available or clearly identify functionality that is upcoming, experimental, or limited to particular versions.
We aim not to:
Product pages and educational content should remain consistent with the actual Burn experience.
Burn may publish comparisons, alternatives, reviews, and educational pages discussing other fasting apps or services.
When we do, we aim to:
Because products change frequently, comparison content may become outdated and should be reviewed periodically.
The purpose of Burn's educational content is to help people better understand fasting and related topics.
Commercial considerations may influence which topics we choose to cover, but they should not change the underlying facts.
Search demand, reader questions, product relevance, or marketing objectives may help determine what we publish. They do not justify inaccurate claims or distorted conclusions.
Artificial intelligence tools may be used to assist with parts of the research, drafting, organisation, editing, or production process.
AI-generated material should not be treated as a reliable source of factual or medical information by itself.
Important factual, scientific, medical, statistical, and product claims should be checked against appropriate sources before publication.
Responsibility for published Burn content remains with Burn regardless of the tools used during its creation.
Health research, clinical guidance, products, and technology change over time.
We may review and update existing content when:
The date shown on a page may be updated where substantial revisions have been made.
Minor spelling, formatting, or stylistic changes may not result in a new update date.
Accuracy matters to us.
If we identify a meaningful factual error, we aim to correct it as soon as reasonably possible.
Depending on the significance of the change, we may also revise related wording, sources, or conclusions to ensure the article remains accurate.
We do not silently preserve information we know to be incorrect simply because it appeared in an earlier version.
Some Burn content may include interpretation, commentary, recommendations, or editorial judgement.
Where appropriate, we distinguish these from objective factual claims.
Reasonable people can interpret the same evidence differently, particularly in areas where research is still developing.
Our goal is not to pretend uncertainty does not exist, but to explain it clearly.
Before publishing health-related information, we ask a simple set of questions:
Is it accurate?
Does the evidence support what we are saying?
Have we explained important limitations?
Could a reasonable reader misunderstand the claim?
Is the content genuinely useful?
If the answer to those questions is not good enough, the content should not be published yet.
If you believe something published by Burn is inaccurate, outdated, or unclear, please let us know.
Website: burnfasting.com